Nora Rue THE MATCHA DROP · NO. 01

Matcha Jeans

Real heavyweight cotton denim. Wide-leg, custom matcha wash. Worn-in from day one. Walk in, wash out, made to drape.

★★★★★ 4.8 743+ verified reviews
$49.99$75.00 Launch Price
Size M
XS
S
M
L
XL
2XL

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Sits at the waist without digging
100% cotton. Holds shape after wear.
Find your size

Size and fit

Measure your waist and hips, then match the range. Between sizes, size down.

SizeUSWaistHip
XS2624 to 26 in34 to 36 in
S2827 to 28 in37 to 38 in
M3029 to 30 in39 to 40 in
L3231 to 33 in41 to 43 in
XL3434 to 36 in44 to 46 in
2XL3637 to 39 in47 to 49 in
Rise Mid rise, sits at the waist
Inseam 32 inches, unhemmed
Leg Wide straight, drapes on the sneaker
Fabric 100% cotton, no stretch
Model 5 foot 8, wearing M
Matcha · No. 01

A jean that looks like it's already lived a summer. Soft on the body, loud on the floor, quiet everywhere else.

Three ways. One pair.

Wear it loud. Wear it home.

The wash that pulls a whole outfit together. With a tee. With a white tank. With nothing.

Off Duty

White tee. Bare floor.

The shape carries the day on its own. Gold chain, hardwood floor, nothing else needed.

Out & About

Iced coffee. Gold hour.

Rolled tank, gold hoops, white canvas sneakers. The hem breaks at the right place every time.

With A Friend

Same jeans. Two girls.

Best on the second wear. Better on the second size. Buy a pair. Take one home.

On video

See them on.

Real try-on, real wear. Swipe through.

4.8 ★★★★★
743+ reviews
Nora Rue

Matcha Jeans

A heavyweight rigid cotton wide-leg jean with a custom matcha wash. Deep olive denim with a soft yellow-green sun-faded gradient down the front of the thighs. Worn-in from day one. Walk in, wash out, made to drape.

The wash

A custom enzyme and over-dye pulls the fade from sun-bleached vintage workwear. Each pair washed individually, so no two are exactly the same. The yellow-green high points on the thighs come on stronger after the first three wears. The denim relaxes a half-size by month one.

The fit

Mid rise, sits at the natural waist. Wide straight leg from hip to ankle. Designed to break clean over a sneaker or pool over a flat sandal. Model is 5'8". Wearing size M with 32" inseam, unhemmed.

The fabric

Heavyweight rigid 100% cotton denim. No stretch. Heavy enough to hold the wide-leg drape, soft enough to wear straight off the shipper.

Care

Cold wash inside out, hang dry. Avoid tumble dry on the first three washes. That's when the wash settles.

Drop One. Seven sizes. Stays gone when it's gone.

The first matcha cut. A single wash. When your size sells, the line waits for restock.

Get The Matcha · $49.99